Fast-rising Reggae star Keznamdi was born into music in Kingston, Jamaica, to parents who were lead singers of popular Reggae group Chakula. Nurtured on music throughout his early years, Keznamdi toured the world with the band and watched his parents record 10 albums in the recording studio located in their home, nestled in the lush hills above Kingston, often falling asleep to the strum of his Father’s guitar. “This is not a choice or hobby for me, music chose me,” Keznamdi explains of his preordained path. “It’s a way of life and the only thing I have ever known.” It didn’t take long for the young Keznamdi to get in the recording booth; at age 5 he recorded an educational song titled “Mix a Color.” Already a natural performer and crowd-pleaser on stage, he jumped at the chance to perform the song on his Mother’s tours for her popular children’s album “Save the World,” a viral hit in primary schools across Jamaica. With music coursing through their veins, Keznamdi and his sisters attended music schools throughout their childhood, with each going on to flourish as individual musicians in college. Keznamdi cherishes the positive influence and spirituality he gets from recording with his siblings and parents. Keznamdi and his family lived in Tanzania for 3 years, going on to complete high school in Ethiopia. Keznamdi got the chance to play professional soccer in the US, but it was cut short by a career-ending injury. Keznamdi channeled his energy into his primary passion, music. Coming from a family of devout Rastafarians, Keznamdi credits his diverse and well-traveled background for his unique blend of music - drawing influences from Reggae, Dancehall, Bongo Flava, R&B and Rap. Keznamdi’s critically-acclaimed debut EP ‘Bridging The Gap’ landed in Billboard’s Top 10 Reggae Album Chart, claiming #5 spot on iTunes Reggae Album Chart. Its success led to a two-night performance on Reggae Sumfest 2013. Keznamdi followed it up with ‘Grade,’ recorded for internationally renowned producer Don Corleone that has become a ganja-lovers anthem. 2015 has been a breakout year for Keznamdi, starting with a Major Lazr collaboration on the Walshy Fire-produced track ‘Live for Today,’ a duet with sister Kelissa that was premiered on Noisey. Following that Keznamdi was billed alongside Chronixx, one of his collaborators on ‘Bridging The Gap,’ on the highly successful Dread and Terrible US West Coast Tour in February. Keznamdi’s electrifying performances and powerful vocals won him many plaudits, including Grammy-nominated producer/artist Zhu, who was impressed by Keznamdi’s performance in Los Angeles. A month after the show Sony flew Keznamdi to LA where he recorded several songs with Zhu. “As Crazy As It Is” is the second single from Zhu’s highly-anticipated Generation Series project, released to critical acclaim at the end of September and introducing Keznamdi to a whole new audience. The blogosphere was set alight with the release of 10 Pound - Keznamdi’s sativa-scented out to the sacred herb that attracted features by The Fader, Vice and other tastemakers. With show-stealing performances on landmark events such as Best of the Best, UCLA Jazz and Reggae Festival and Reggae Sumfest, Kez is poised to close out the year on a high with the release of his new single Champion.