In 2009 Makeida Beckford more popularly known as “KEIDA”, emerged as a new talent on the JAMAICAN REGGAE/DANCEHALL scene with her debut single "Jamaican Boy". The single became an instant radio hit receiving airplay locally and internationally. This paved the way for a great number of collaborations with well acclaimed musicians and producers alike. In 2010 she was nominated for the EXCELLENCE IN MUSIC AND ENTERTAINMENT AWARD for “Best New Female Artist” and won the JAMAICA STAR PEOPLE’S CHOICE AWARDS in the categories: “Best New Female Artist” and “Best Singjay”. In 2011 she was selected to collaborate on the ICC Cricket World Cup anthem along with then reigning Soca Monarch Tian Winter of Antigua. Thereafter she featured on numerous shows and social events across the Eastern Caribbean. In 2012, she released her first mixtape “Wickedest Ting” which featured an extensive 26 songs. After its release KEIDA focused her next project more on roots reggae music with the release her first EP “Ebb and Flow” in June 2015 as a dedication to the youths. Between 2016 and 2017, KEIDA toured Europe and The United States of American extensively, doing club shows and performing on some of the most world renowned reggae festivals such as ROTOTOM SUNSPLACH (Spain), REGGAE ON THE RIVER (California), KEEP IT REAL JAM (Germany) CSINALDMAGAD FESTIVAL (Slovakia) and the likes. In June of 2018 she was featured on CHRISTINA AGUILERA’s highly anticipated album Liberation alongside fellow Jamaican songstress SHENSEEA for their single “Right Moves”.